The elevator pitch is a succinct 30 second commercial or infomercial about you: it tells the other person who you are, what you can do and who would benefit from this.
Who you are.
This is just your name and either your trade, profession or specialty.
What you can do.
Sometimes called your unique selling points, this conveys what you can do for the employer. Identify the one or two strongest attributes you have a potential employer would want. While this draws on the past and what you’ve done, focus the statement on the future employer, and what they need. Achievement statements
Who would benefit.
Here you highlight what types of companies, functions or departments would most benefit from employing you, and ties in with the type of company you want to work for.