17.2. The target company section.

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If you have gone through the exercise of defining the criteria for your ideal employer, and conducted research to find companies that match the criteria, use this section to list the organizations you have identified as your target companies.

Adding this section lets the reader know which organizations you are most interested in working for, and will help them identify who in their network may be best placed to help you.

You should not include this section if you intend to send the Marketing letter to a prospective employer, or a contact related to one of the target companies on your list.

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